Most emails fail quietly.
They get opened, skimmed for a second, then ignored. Not because the message is bad, but because the experience is off. The layout feels heavy. The content feels hard to scan. Buttons are easy to miss. Text blocks feel exhausting on mobile. These are UI and UX problems, not copy problems.
The Email UI UX Audit from Minnions Marketing exists to fix that.
This service is designed for brands that already send emails but want them to perform better without guessing. Instead of redesigning everything blindly, we look closely at how your current emails function from a reader’s point of view.
We review your emails the way subscribers actually experience them.
On phones first, because that is where most emails are read. We look at spacing, alignment, font sizing, contrast, and visual rhythm. We check whether the layout guides the eye naturally or forces readers to work too hard. If the email feels dense, cluttered, or tiring, we identify exactly why.
Then we move into structure and flow.
Every email tells a story, even promotional ones. We assess whether your hierarchy makes sense. Headlines, subheads, body text, images, and CTAs should work together instead of competing for attention. We look at whether the most important message is clear within the first few seconds or buried halfway down the email.
Usability is a big part of this audit.
Buttons that are too small. Links that are hard to tap. CTAs that blend into the design. Sections that feel clickable but are not. These issues often go unnoticed internally but frustrate users quickly. We flag these friction points and explain how they affect engagement and conversions.
We also review consistency.
If your brand looks polished everywhere else but emails feel inconsistent, it breaks trust. We check alignment with your brand colors, typography, visual tone, and layout patterns. The goal is not to make emails flashy, but to make them feel familiar, clean, and intentional.
This audit is not about personal taste.
It is based on usability principles, email best practices, and real user behavior. At Minnions Marketing, we approach this as marketers first and designers second. Every observation is tied to how it affects readability, click behavior, and user comfort.
You receive clear, actionable feedback.
Not vague comments like “this feels crowded” or “try a cleaner layout.” Instead, we show where spacing can improve scanning, where hierarchy can be simplified, and where CTAs can be repositioned for better visibility. The recommendations are practical and easy to apply, whether you handle email design in-house or with an external team.
This service fits naturally into existing workflows.
If you are planning a redesign, the audit gives you direction. If you are happy with your templates but want better performance, the audit highlights small changes that make a big difference. If engagement has dropped and you are not sure why, this audit often reveals the cause.
The Email UI UX Audit is especially useful for brands running newsletters, promotional campaigns, onboarding sequences, or lifecycle emails at scale. When small usability issues repeat across dozens of sends, the impact adds up quickly.
We do not overwhelm you with theory.
We focus on what matters, what to fix, and why it matters. The goal is to help your emails feel lighter, clearer, and easier to act on without losing your brand voice or intent.
If your emails look fine but do not feel effective, this audit brings clarity. It gives you a fresh, informed perspective on what subscribers experience the moment they open your email.
That perspective is often the difference between an email that gets skimmed and one that gets read.
