Building a brand from scratch can feel overwhelming for small businesses and startups. Most founders know they need a logo and some social media presence, but real branding goes deeper than that. The Essential Branding Package from Minnions Marketing was designed to give new businesses a structured and professional starting point. It brings together the core elements that help a brand look consistent, recognizable, and ready to communicate with customers across different platforms. Instead of figuring everything out piece by piece, this package provides a complete base that supports both branding and day to day marketing.
At its core, the package focuses on creating a clear and usable brand identity. That includes visual elements, brand guidelines, and the basic materials most businesses need when they start presenting themselves publicly. The goal is not just to create designs but to build a system that keeps the brand consistent wherever it appears. This makes it easier for businesses to maintain a professional image while focusing on growth and customer relationships.
Services included in the Essential Branding Package:
LOGO & IDENTITY
• Primary logo
• Secondary logo
• Favicon
COLOR & TYPOGRAPHY
• Brand color palette (3 to 5 colors)
• Font selection and usage guidelines
BASIC BRAND GUIDE
• Logo usage guidelines
• Color and typography guide
BUSINESS ESSENTIALS
• Business card design
• Professional email signature
SOCIAL MEDIA
• Profile and cover images for Facebook, Instagram, and LinkedIn
MARKETING MATERIALS
• Flyer or brochure design
• Instagram: 15 creative posts
• Instagram: 15 stories
• Instagram: 5 reels
• Facebook: 15 creative posts
• Facebook: 15 stories
• Facebook: 5 reels
• Hashtag research
• Content and captions
WEBSITE & DIGITAL
• Website mockup (homepage plus two additional pages)
• Favicon and web icons
For businesses that are just beginning their branding journey, this package creates a strong and practical foundation. It ensures that everything from your logo to your social media content works together as one clear identity. With Minnions Marketing guiding the process, small brands can launch with confidence and present themselves professionally from the very beginning.








