Employer Branding

Employer branding is not about looking good online. It is about being clear, consistent, and honest about what it feels like to work with your company. This service exists because most businesses either overpromise or say nothing at all. Neither works. At Minnions Marketing, we approach employer branding as a long term business asset, not a short campaign.

We start with strategy because without it, content is just noise. We work with you to define your EVP in practical terms. What you actually offer employees. How your culture works day to day. What kind of people thrive in your environment and who probably will not. This clarity shapes your employer brand messaging so it feels real, not aspirational or copied from competitors.

Once the foundation is set, we move into content creation. This includes social media posts, videos, and blogs that reflect your internal reality rather than a polished version of it. The goal is not to impress everyone. It is to attract the right talent and set clear expectations from the first interaction. Content is created with platforms in mind, especially LinkedIn, where employer perception forms quickly and spreads fast.

Videos and posts are designed to show, not tell. Team stories, behind the scenes moments, leadership perspectives, and real employee experiences are shaped into content that feels human and credible. Nothing scripted for the sake of sounding corporate. Nothing exaggerated to chase attention.

Platform management is where consistency matters. We manage and optimize your presence across platforms like LinkedIn and Glassdoor, making sure messaging, tone, and responses align with your employer brand strategy. This includes monitoring reviews, guiding responses, and ensuring your brand voice stays steady even during growth phases or hiring spikes.

Employer branding also plays a quiet role in reputation. When candidates understand your culture early, hiring becomes smoother. Drop offs reduce. Mismatches decrease. Your team spends less time explaining and more time building.

Minnions Marketing delivers employer branding as an ongoing system. Strategy guides content. Content reinforces perception. Platforms maintain trust. Over time, your brand becomes familiar to the right people before they ever apply.

This is not about being trendy. It is about being clear, consistent, and respected as an employer.